This article offers an analysis of the political economy of the inestimable in the care relationship through the industrialization of care. Industrialization can be seen through the reforms aimed at regulating professional practices around the respect of quantified standards of quality of care. Everything happens as if care were a homogeneous product that could be easily replicated from one patient to another, regardless of their singularities. As an illustration, this article looks at the recent developments in the regulation of three sectors: private medical care, hospital and houses for dependent elderly people. If this industrialization may seem irrational (because it produces many perverse effects on the quality of care and on care professionals), we try to place it within the framework of the transformations of capitalism. Regaining control over labour (through the industrialization of care) is a way of deploying capitalist logics.